What is scandinavian beauty standards?

Scandinavian beauty standards emphasize natural beauty, simplicity, and self-care. The focus is on clear skin, healthy hair, minimal makeup, and a toned, fit body. Pale skin is also considered beautiful, as it is often associated with the region's cooler climate and light-haired population. Additionally, skincare and haircare products are often made with organic, natural ingredients, and there is a strong emphasis on environmental sustainability within the beauty industry. Finally, there is a cultural emphasis on inner beauty, kindness, and humility, which is reflected in the approach to beauty and self-care.